Handmark has teamed with Qualcomm by sharing its Pocket Express news, information and entertainment service with Qualcomm’s BREW solution. Support of the BREW solution makes Pocket Express available across all major wireless platforms, the companies said.
Pocket Express is a personalized, on-device news and search service that delivers vital information directly to handsets. It includes free news, sports, weather, travel and more for Palm, Windows Mobile Pocket PC and Smartphone and BlackBerry devices. Pocket Express features an “Extras” catalog with games, ringtones, services and applications, making the mobile experience more fun and productive.
Qualcomm’s BREW provides solution for the development and delivery of advanced wireless data across virtually media category — from full-track music, ringtones and wallpapers to streaming audio, video, navigation and games.
It offers marketing and merchandizing option to both on and off device that allows frequent updates and efficient catalog management, as well as flexible pricing options from subscriptions to micro-payments.
As a mobile merchandizing and content delivery solution, it gives developers opportunity to achieve wireless success, generating an average of 80.5 million transactions per month in 2007 and paying out over $1 billion in earnings to the BREW developer and publisher community as of March 2007.
Paul Reddick, Handmark CEO, said in a statement that his company developed Pocket Express for a broad audience and continues to expand content and services.
“We strive to make it a fast, seamless, easy to use service that anyone can use and share. The functionality of BREW makes it an ideal solution for providing consumer-friendly access to all of the great benefits Pocket Express has to offer.” Reddick said.
“Services such as Pocket Express that allow wireless subscribers to personalize their mobile experience are helping to drive the uptake of wireless data services,” said Len Lauer, Qualcomm Chief Operating Officer. “As an innovator of advanced wireless technologies, Qualcomm supports companies such as Handmark that are changing consumer expectations for mobile devices.”
Handmark does development and distribution of mobile media, for a wide range of mobile devices, including BlackBerry, Palm ,Treo, Symbian ,OS, and Windows Mobile devices, as well as the Apple iPhone and iPod touch. It has offices in Kansas City (world headquarters); London, UK; San Francisco; Atlanta; Dallas; and Astraware®, the Handmark Game Studio, in the UK.
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Jyothi Shanbhag is a contributing editor for IoTevolutionworld. To read more of Jyothi's articles, please visit her columnist page.Edited by
Mae Kowalke
