Mywaves, a mobile entertainment destination for consumers, has entered into a global agreement with Sony Ericsson.
Thanks to the pact, the mywaves application will now be shipped on Sony Ericsson's global line of media phones. Additionally, mywaves is available for current Sony Ericsson subscribers through the Fun & Games category on their phone.
This distribution significantly increases the mywaves footprint in delivering the broadest array of free video, plus ringtones, games and wallpaper.
Sony Ericsson is a industry player with sales of more than 100 million phones in 2007.
Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America.
Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London.
"Sony Ericsson is a leader in providing media-hungry customers with innovative handsets to keep them entertained. We are excited to have the mywaves application front and center on so many phones, making our full offering of videos, games, ringtones and wallpapers just one click away for potentially millions of Sony Ericsson customers," said Rajeev Raman, mywaves CEO and founder, in a statement.
Mywaves is a free, direct-to-consumer mobile entertainment service that attracts up to 300,000 daily unique visitors to m.mywaves.com. mywaves enables viewers to browse through a broad choice of short-form videos, ringtones, wallpapers and games from such content partners as MTV, Sports Illustrated, Playboy, CBS, Fox, SpikeTV, VH1, and more, regardless of their phone model or service provider.
The mywaves services works globally across all 3G, EDGE, EV-DO, WiFi, and WiMAX networks. Its free service has enabled the company to rapidly amass the largest mobile video audience in the world, providing advertisers the opportunity to interact with mobile consumers through the engaging medium of video entertainment and content owners the opportunity to monetize their programming through advertising as well through content sales via the contextual discovery of relevant, for-purchase multimedia.
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Anil Sharma is a contributing editor for IoTevolutionworld. To read more of Anil's articles, please visit his columnist page.Edited by
Mae Kowalke
