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Dada, Mozes to Bring Alicia Keys, Other Artists to Mobile Phones

By Arvind Arora September 10, 2008
Dada Entertainment, a company that offers digital entertainment services, and Mozes, a mobile phone content service provider, reportedly have partnered to bring music content to cell phone users.
 
With Mozes, fans can send and receive exclusive texts and voice messages with their favorite bands, brands, sports teams and social groups. After the new partnership, fans will now have access to Dada.net’s full range of premium mobile ringtones, wallpapers and games, which is already available for all major U.S. carriers and more than 2,000 handsets. Also, musical artists using Mozes can now monetize their CRM and interactive mobile campaigns by offering mobile music for their mobile lists.
 
Many artists will use Mozes to offer premium mobile content to their fans, including RCA Music Group’s eleven time Grammy winner, Alicia Keys. When fans call her Mozes line, they can preview and purchase the latest Alicia Keys ringtones from her multi-platinum selling album, “As I Am,” while on the call. Dada also delivers the ringtone directly to a fan’s mobile phone when he or she chooses a ringtone for purchase.
 
Massimiliano Pellegrini, chief executive officer of Dada Entertainment, said that the company will empower music fans who interact with their favorite recording artists through Mozes’s service, to also consume content.
 
Pellegrini said that consumers rely heavily on their mobile phones for entertainment as well as communication, so Dada is thrilled to add an exciting new a dimension to their mobile experience by partnering with a company like Mozes, which has direct access to artists and their fans.
 
Sean Rosenberg, vice president for mobile marketing, sales and business development at BMG Label Group, said that this partnership empowers all Sony BMG artists to link fans to their music.
 
Rosenberg said that the mobile phone is an exceptionally personal medium where the shift from marketing to sales must be seamless, and Mozes and Dada Entertainment are now providing that coherence.
 
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Arvind Arora is a contributing editor for IoTevolutionworld. To read more of Arvind's articles, please visit his columnist page.

Edited by Michael Dinan
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