Kirusa, a vendor of Voice SMS and a developer of mobile value-added services, announced that they reached a significant milestone in the second quarter of 2008 with users calling into its Voice SMS Solution for the 200 millionth time.
With Kirusa Voice SMS, people can send SMS messages by speaking. The company’s officials explain that a user can simply press the star key (*) followed by recipient’s number and speak a short message of up to 30 seconds. An SMS message is then delivered to the recipient from the sender and the recipient can directly dial a number from within the message to access the spoken message. Once they listen to the message, the recipient can reply by voice or by text, or can forward the message.
According to Ewald Anderl, CTO of Kirusa, the widespread adoption of the Kirusa Voice SMS platform amongst mobile carriers and subscribers, corroborated by the 200 Million milestone, confirms the huge revenue potential of the new mobile messaging paradigm that Kirusa has pioneered for carriers around the world.
Ali Ikram, head of VAS, Ufone Pakistan said that the rise in Voice SMS call volume is evidence of the growing popularity and acceptability of Voice SMS amongst mobile subscribers. He noted that a successful value added service hinges not only on pricing and innovativeness, but also on ease of deployment and adoption.
Ikram said that as Voice SMS doesn't require network upgrades or new handset purchases, it makes it easy for both operators and mobile users to adopt the service.
Anuradha Shukla is a contributing editor for IoTevolutionworld. To read more of Anuradha’s articles, please visit her columnist page.
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