The mobile advertising network, Admoda, which serves 1 billion ads per month globally, has teamed up with Bango to offer its advertisers key metrics to track the success of their mobile advertising campaigns.
Rather than simply measure the number of visits, Bango Analytics allows Admoda advertisers to accurately identify, trace and build a profile of each unique visitor.
Bango’s unique user ID creates an accurate picture of real visitors from anywhere in the world, tracking repeat visits and enabling mobile advertisers to uncover buying patterns and trends.
“The ability to measure mobile advertising response rates and pinpoint where to effectively invest advertising spend is essential for our advertisers," said Terry Jackson, CEO, Admoda.
“Quality analytics allows advertisers to fine tune their sites and optimize their ad campaigns with a view to maximizing ROI. Bango Analytics will provide our clients with a comprehensive picture,” added Jackson.
Admoda focuses on delivering targeted ad campaigns for mobile-ready brands such as 4info, Minick, Movilisto, Shozu, Mobilestreams, Buongiorno, and Gameloft. The company also has a separate solution, Adultmoda, for adult and gambling businesses. Adultmoda is the only adult mobile Web ad network in the world and serves millions of adult and gaming ads each day on a global basis.
Advertisers can create targeted mobile Web ad campaigns, on a CPM or CPC basis, using banners or text ads. Publishers can also monetize their mobile traffic by running text ads and banner ads on their pages to maximize the revenue generated.
In an effort to continue supporting growth of the mobile advertising industry, the MMA (Mobile Marketing Association) has recently released global mobile advertising guidelines designed to encourage the uptake by brands worldwide, while also enhancing and protecting the customer’s experience -
www.mmaglobal.com.
“Mobile advertising is an important element in driving traffic to mobile sites and creating brand awareness. Companies like Admoda provide a key service to drive mobile Web activity and Bango Analytics adds greater insight and clarity to make measuring results simple,” said Ray Anderson, CEO of Bango.
Bango Analytics operates as a hosted service, allowing mobile Web site owners anywhere in the world to quickly connect their sites to the Analytics service and start to use it free of charge.
Michelle Robart is a Contributing Editor at IoTevolutionworld. To read more of her articles please visit her columnist page.
