Bercut Launches Value-added Mobile Services in Iraq

GSM users in Iraq now have access to a new set of value-added services, thanks to a launch by Korek Telecom. The provider introduced its RBT service, which is built on Bercut’s X-tones technology, in that country.

 

The launch was made possible by a partnership with content provider DoubleU.

 

"We were selecting a partner from a range of companies, and after detailed analysis chose Bercut, for several reasons: 19 installations of X-Tones and 70 million serviced subscribers - these figures really speak for themselves; the products meet market demands, with favorable references of the operators that are affiliated to telecommunication holdings, and the high level of the service offered by Bercut," said Ayman Jomaa, managing director of DoubleU, in a statement.  

 

Jomaa added: "We are sure that the successful launch will open up new opportunities for further mutual cooperation."

 

RBT penetration has reached 7-9 percent in Europe, while in Asia it is estimated in excess of 50 percent.

 

According to Bercut forecasts, ringback tones will overtake ringtones in 2010 and will become one of the major sources of revenue for telecom operators in the mobile entertainment segment.

 

"Thanks to the significant level of penetration and high profitability of the service, it has become a VAS business critical application and therefore requires close attention from the point of view of perfection and development throughout its life cycle," said Igor Novikov, Bercut Chief Business Development Officer.

 

Novikov added: "RBT service, based on Bercut X-tones, contributes to the increase of the yield through the additional promotion features. X-tones potentially allows sending promo-messages among the segmented subscribers base and instant subscription to the service. Eliminating the traditional gap between informing the target audience and action leads to increasing the operators' revenue, reducing time-to-market and promotion costs."

 

Bercut is a supplier of IT products for value-added services infrastructure used by mobile and PSTN operators.