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Swisscom Debuts Live Mobile TV in Anticipation of Euro 2008 and Olympics

By Nathesh June 05, 2008
An announcement from Mobixell Networks has stated that their latest platform offering with leading Swiss mobile operator, Swisscom, has gone live.
 
The new live Mobile TV will provide users with quality live video and audio streaming with low bandwidth conditions (GPRS). This decision is on the verge of the anticipated surge of demand that is centered on the upcoming UEFA Euro 2008 and the Olympics.
 
Using Mobixell's Mobile Webcast solution, Swisscom can deliver real-time Mobile TV and Video on Demand to ensure a sustained connection even when the network reaches capacity or reception quality deteriorates.
 
Mobixell Networks provides innovative multimedia and advertising solutions to mobile operators and content providers. Swisscom is a company in the Swiss mobile communications sector.
 
Optimized audio and video streaming is provided to users as the Mobixell Mobile Webcast solution, which can adapt to set functions in real time, and also has the ability to reduce the stall duration when the user hands-off from a high-bit rate connection (e.g. UMTS) to a low bit-rate (e.g. EDGE or GPRS) connection. Simple and optimal video on demand and live channels can be provided with this Webcast solution.
 
A Jupiter research study estimates that mobile internet advertising revenues in Europe will grow to EUR 1.3 billion in 2012, and mobile video is seen to be the second highest contributor to this. The Webcast solution will also provide mobile advertisers a boost as ads can be added to the video streams.
 
Swisscom's spokesperson Christian Neuhaus said, "Major sporting events, such as the UEFA EURO 2008, typically require dealing with peaks of cellular traffic as high volumes of people gather in one area, all using their phones for a variety of different services. Swisscom recognises the importance of providing its customers with the best service quality possible, and by working with Mobixell, has ensured that this will remain the case during June's European football tournament and the Olympics.”
 
"In addition to the benefits continuous streaming offers Swisscom customers, it also holds an excellent business case for Mobixell itself," Neuhaus continued.
 
"Statistically, when a user gets cut off while using a mobile video service more than once or twice, they will not continue to use it. Mobixell's continuous efforts will help provide our customers the best Mobile TV experience possible,” added Neuhaus.
 
Amir Aharoni, CEO of Mobixell, stated, "We are delighted that an innovative operator such as Swisscom, who is recognised as having extremely high standards, particularly around the issue of quality, has selected Mobixell to provide this continued streaming service to its customers. The Mobixell scalable solution can easily support the required concurrent sessions so we are confident that Swisscom's subscribers will be able to enjoy the best experience of Mobile TV and Video on Demand at this year's UEFA EURO 2008.”
 
Nathesh is a contributing editor for IoTevolutionworld. To read more of Nathesh’s articles, please visit his columnist page.
 
 
 
 
 
 
 
 
  
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IoTevolutionworld Contributing Editor

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