itsmy.com, a mobile Internet company, has announced the launch of its mobile social messaging service.
itsmy.com aims to connect friends with mobile phones via mobile internet. The service is free and offers email, SMS and IM to its users.
Stating that the mobile Internet service is device-independent and easy to use, Sabine Irrgang, COO of itsmy.com, said, "If you want to be the market leader you have to support all mobile phones. This is not another 'works only on iPhones'-application. We already connect over 3,500 different handset- and browser versions via mobile Internet.”
To become part of the itsmy community, users can surf with their mobile phone browser at http://mobile.itsmy.com and set up their free account. Users also have the option of sending a picture or video as an MMS to [email protected].
Once registered, users are allowed unlimited downloads from the site. While the content provided is free, GPRS or WAP charges will be levied by the user’s mobile carrier service while browsing the Web site, company sources said.
In the three month trial period before the launch, itsmy.com found that the most successful feature was sending, searching and receiving messages from friends. Getting personal messages from friends directly to the mobile phone makes people feel connected, company sources said.
Other features that are popular with users include sending an instant group message to every friend online and access to relevant conversations directly through a friend’s mobile page.
Itsmy.com also allows users to personalize their messages by sending style messages with rich media features like different fonts and colors, emoticons and pictures directly uploaded from the mobile phone memory.
Official sources said that users had responded to a survey in which a majority of them said that they have more fun and feel more entertained with the new service while they create, receive and read messages.
Survey respondents also said that community members were feeling safer and getting no spam, as access is restricted to those who are from the community.
Other details revealed by the survey are that 45 percent of all beta users checked their inbox more than seven times a day and female community members enjoyed the personalized style of messages which enabled them to write messages in pink with cute pink emotions.
"You can now send a rich media message from wherever you are to the mobile phone of your friends wherever they are. You don't have to remember an e-mail address; you are not sending messages to PCs at home where quite often nobody is around anyway. That boosts activity and fun and it's far more personal," said Antonio Vince Staybl, CEO at itsmy.com.
Version II of the service is likely to be launched in early December, according to Jukka Saarelainen, CTO of itsmy.com. Additional features like different message alert tones and new designs are going to be introduced. Yet another new feature that has been requested by users will be the ability to send mobile Web messages with one click out of the phonebook on the user’s mobile.
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