Synchronica SimpleMail to Bring E-mail to Majority of Handsets Today

Synchronica, an international provider of mobile e-mail and synchronization solutions, announced today the availability of Synchronica SimpleMail. This new consumer push e-mail (CPE) is designed to bring mobile e-mail to almost 100 percent of handsets in use today.

This latest solution is based on technology from the recent acquisition of former competitor, AxisMobile, and is available immediately. Extending the addressable market for push e-mail to even the most basic handsets, Synchronica SimpleMail makes it an ideal service for mobile operators in emerging markets.

The company has already signed license agreements for the new technology with two mobile operators in emerging markets and has received an expansion order from a mobile operator in Russia/CIS for additional licenses.

Synchronica SimpleMail includes ‘Email to SMS’ and ‘Email to MMS’ gateways, as well as a client-less solution for WAP/xHTML browser access. The solution also offers the patented Optimizer transcoding gateway. This gateway reduces the size of pictures and allows a large variety of attachments, including Word, Excel, and PowerPoint documents.

Users can register for the service from their mobile handset, eliminating the need to register via a PC. This is considered a key benefit in emerging markets where broadband connectivity is rare.

Carsten Brinkschulte, CEO of Synchronica, commented in a Tuesday statement: "There are more than 3.5 billion mobile users and more than 2 billion mailboxes in use worldwide. Our mission is to bring mobile email to the mass market, on the widest range of devices.”

“Synchronica SimpleMail, which is based on technology from our recent acquisition of AxisMobile, extends our reach from Smartphones and feature phones right down to even the most basic of handsets. This is a key proposition for emerging markets and has already brought us two new mobile operator customers, one in Africa and one in India," Brinkschulte added.

Industry forecasts have highlighted emerging markets as the breakthrough area for mass market mobile e-mail. In fact, Informa predicts that there will be 4.81 billion mobile phone subscribers by 2012, with the next billion subscribers coming predominantly from emerging markets where PC and fixed-line penetration is low.

 

Key features of Synchronica SimpleMail include:

 

-- 'Email to SMS' and 'Email to MMS' gateways

-- Client-less solution for WAP/xHTML browser access

-- E-mail transcoding and compression engine reduces network traffic and enables standard mobile phones to display a variety of attachments

-- Support for .doc, .zip, .pdf, .mpeg, MP3 and HTML attachments

-- Supports Google Mail, Yahoo, MSN Hotmail+ and any POP3, IMAP4 mailboxes

-- Real-time device auto-detection

-- Multi-lingual support (English, Cyrillic, Chinese, Arabic, Kanji)

-- Support for multiple e-mail accounts on one device

 

Synchronica has taken a strategic approach to this solution, ensuring that it can appeal to both emerging markets and those where broadband is readily available. Such a strategy ensures widespread adoption as it appeals to consumers in any market, providing the technology they desire, but have not yet been granted access. The company is setting the stage for emergence in new markets and competition is likely to follow.