A Needham, Massachusetts-based company today is hailing a new e-mail marketing tool as a faster, cheaper and more effective way for businesses to design and execute e-mail campaigns.
By offering pre-designed campaign templates and visual editing tools, RatePoint says its e-mail tool will help users access advanced reporting and track links and open rates.
Neal Creighton, RatePoint’s co-founder and chief executive officer, said the key to the tool’s marketing capability is that it’s within the company’s platform.
“Previously, where businesses may have leveraged separate customer feedback, e-mail marketing and survey solutions like Constant Contact or Vertical Response, they can now use a single platform to easily collect authentic customer feedback and communicate with customers,” Creighton said.
A market that’s expanding as more and more potential customers switch their primary communications means to the Internet or Web-ready mobile devices, e-mail marketing campaign businesses already number in the hundreds, experts say.
Researchers estimate that U.S. firms spent $400 million on e-mail marketing in 2006.
Starting at as little as $15 per month, e-mail marketing developers offer solutions for clients with little or no information technology experience. Services include building, targeting, sending and tracking e-mail marketing newsletters, surveys and direct mail postcards online.
By allowing clients to access a customer feedback platform, RatePoint says, its analytics tools help clients measure the success of e-mail marketing campaigns.
One RatePoint client praised the company’s tools as a way to extend customer relationships.
Hicham Chraibi, e-commerce director of the Superior Nut Company, said his business incorporates e-mail into almost everything it does, including marketing.
“The integration of the e-mail tool will help us quickly and cost-effectively execute future marketing initiatives, and proactively communicate with our existing customers and prospects instead of passively waiting for them to return to our Web site,” Chraibi said.
Michael Dinan is a TMCNet Editor. To read more of his articles, please visit his columnist page.
