Activity data can be powerful intelligence, if you can get it. But that can be a real challenge. Thanks to a new kiosk app from Moki, however, digital activity can be recorded in greater depth than ever before.
Moki is a cloud-based software provider that makes experiences and solutions for digital kiosks and other customer facing devices. It recently announced the release of MokiTouch 2, which updates the company’s free kiosk application to include Moki Insights, an analytics program for tracking customer interaction at aggregate and device levels.
“MokiTouch 2 is the only customer-facing device application that allows businesses to manage, track and measure customer interaction with devices,” said Tom Karren, CEO and co-founder, Moki. “As retailers and businesses across the board, large and small, experiment with the use of consumer-facing devices in their locations, they quickly recognize the potential and need for analytics tools and comprehensive remote management capabilities.”
MokiTouch 2 helps users create tailored mobile digital experiences loaded with a comprehensive management and security solution, available through paid subscription. Everything that transpires on a MokiTouch 2 device is analyzed and saved, allowing for instantaneous and remote monitoring, updating and troubleshooting anywhere and anytime it is needed.
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“Our customers require nuanced information to support their purchase decisions, and MokiTouch has helped grow our sales by as much as 40 percent at many locations,” said Scott Buckley, Director of Marketing at RAB, a New Jersey-based lighting manufacturer. “In the past, analysis of in-store initiatives has been difficult because of the logistics of compiling data across stores and devices functioning on separate networks with different managers. MokiTouch has enabled our teams to deploy, monitor and manage all of our kiosks in the field.”
For more analytics innovations and development, join us at IoT Evolution Expo, next week August 17 to 20 at Caesars Palace in Las Vegas.
Edited by
Dominick Sorrentino