Data Analytics Settles In for Extended Stay with Hospitality Developer

According to a recent release, Fusionex, a multi-award-winning software solutions provider specializing in Big Data Analytics (BDA) and Internet of Things (IoT), has announced that it has won a major contract with Galaxy Entertainment Group (Galaxy), a developer and operator of integrated resorts and hotel facilities such as the Ritz-Carlton, Okura, Banyan Tree and JW Marriot.

As part of the multi-year deal, Fusionex will be helping Galaxy consolidate all of its services and facilities under one platform that will include in depth property operational analytics. Powered by Fusionex's data-driven platform GIANT 2017, travelers will now be able to make multiple reservations for any lodging, entertainment, F&B, or travel facility offered under Galaxy's integrated resort umbrella. The GIANT 2017 Big Data Analytics (BDA) component is designed to allow the client to record, analyze, and make sense of all its data, from customer demographics, purchasing habits, seasonal booking trends, and others.

The platform is able to consolidate huge volumes of data, from a vast variety of different formats at near real-time speeds. The incoming data is then analyzed to reveal trends, patterns and hidden insights to enable businesses to create targeted marketing campaigns of its products for guests. At the same time, these insights will help these hotel properties to streamline their business processes for maximum efficiency, according to the company’s statement.

“Galaxy's decision to transform their business using GIANT, will attract digitally savvy global customers,” said KC Wong, VP, Fusionex. “The flexibility and in depth analytical power of this smart tool will benefit not only Galaxy but the tourism industry on a whole. While the client is set to enjoy better guest attraction and retention rates, travellers around the world will benefit from using an easier, faster and more intelligent platform to plan out their travel arrangements.”